How Custom can SAVE You Money
Jewellery is one of the few industries where building a custom ring is most often CHEAPER than buying it finished. Read on to find out why!
Understanding Jewellery Price Mark-ups
Jewellery is generally a slow moving product, so to help you understand traditional jewellery mark-ups, we’ve put together this typical scenario:
What about Bob?
Bob owns a jewellery store. He purchases twenty diamond engagement rings for his store’s inventory. What happens next?
- Bob waits a year or more before the 'right' client comes in and buys one of the twenty styles Bob’s picked out.
- During the year or more that it took to sell that one ring, Bob had to pay for the rings in full plus his store’s overhead. Being in a mall, Bob pays a premium rent for high traffic - and this doesn’t include his advertising (marketing), administrative and staffing costs.
- The only way Bob can make his business work is by marking up his rings with a hefty profit margin. This is what you do with slow moving inventory.
Hasty pre-made choices = fat profit margins.
Custom is the Way to Go
When we build your custom ring, we don’t have to account for all the capital investments that tied up Bob's hands. This saves us a big chunk of money...savings which we pass on to you!
This is why we can build you a custom engagement ring for less than you’d pay with Bob, whose inventory just sits in his showcase...getting more expensive the longer it sits there.
Keeping it fresh helps keep our prices low.
Want to Know How Much Money You can Save?
Visit our studio today to speak with a consultant about your design.
Let us surprise you with what we can do!
